In this webinar, Mike Ritsema and Jim Hoffman demonstrated how Microsoft Copilot and AI can help businesses automate sales and marketing activities, improve productivity, and create more personalized customer engagement. Attendees learned how AI can quickly generate targeted marketing content, research prospects, and streamline business processes, making it easier to work efficiently and scale outreach efforts. The session reinforced i3’s theme of Accelerate, Automate, Elevate by showing practical ways organizations can leverage AI to achieve better business outcomes.
